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Impression Share

A measure of the number of ad impressions relative to the total number of likely ads.

Impression share is a metric in Google Ads. This is the percentage of their paid search ad impressions of the total they were able to earn.

A low impression share most likely means that your ad isn't performing well enough, or that another advertiser is outperforming you (or both).

In PCC, impression share is the number of impressions you received divided by the estimated number of impressions you were eligible for. Eligibility is determined by your current ad targeting, approval status, bids, and quality scores. Data is available at the campaign and ad group level.

Impression share is the total number of times your ad was shown as a percentage of your total available reach.

Used in pay-per-click advertising, this metric refers to the percentage of times viewers see an advertiser's ad out of the total number of possible ads that can be seen. If an ad campaign's impression share is 70%, the ad has been shown 7 times out of 10.

A measure of the number of ad impressions compared to the total number of likely ads. This can help measure how much of the available audience an ad is reaching.

Impression share refers to a term used in contextual ads. This term is a metric that represents the percentage of consumer ad views relative to the actual number of ad views over possible time periods when the ad could have been viewed. For example, if your PPC campaigns had an impression share of 50%, your ad would show 5 times out of 10.

Literal Meanings of Impression Share

Impression:

Meanings of Impression:
  1. Manipulate the blank key in the lock to mark it with keyhole-shaped holes, facilitating key duplication.

Share:

Meanings of Share:
  1. A portion of something, especially a portion given or attributed to someone.

  2. A financial instrument that shows that you own a part of a company that offers the benefit of limited liability.

  3. Configuration for sharing a resource on a network.

  4. Sharing something with other people through social networks.

  5. Parts or hair.

  6. Give some of what you have to someone else to use or consume.

  7. Share or use.

  8. Share and spread.

  9. Tell someone else.

  10. The cutting blade of an agricultural machine such as a plow, cultivator or seed drill.

  11. Cut, split, split.

Sentences of Share
  1. Upload media files from a browser or directly to a file hosting service.

  2. Share shelter with others They share a common language.

  3. He shared his story with the press.

Impression Share